Author: Steven Branfman
The perfect resource for individuals wishing to take the next step in their involvement with clay. Written by Steven Branfman, The Potter's Professional Handbook covers topics ranging from determining what a professional is to equipment selection, setting up shop, marketing your work, and much more. This book provides descriptions of the items necessary for a beginning professional potter and includes visual examples of items including sales slips, purchase orders, invoices, credit slips, and even floor plans of well-known potters’ studios.
Price $29.95 
1. The Professional Potter: Making a Career in Crafts
- What is a Professional?
- The Role of Handmade Objects in Contemporary Society
- Identifying Your Personal Goals
- Professional Needs and Goals
- Art and Craft Careers
2. The Transition to Professional
- Life After School
- Taking the Next Step: You Can Be a Professional Too
- My Beginnings as a Potter
- The Potters Shop and School
3. Studio Concepts: Needs, selection, Design, Construction
- Types of Studios
- Legal Considerations
- Defining Your Needs
- Locating Space
- Studio Design
- Construction of Your Space
- Tools
- Electrical Needs
- Contractors and Tradesmen
- Furnishing and Outfitting Your Space
4. Suppliers, Vendors, Tradesmen, and Contractors
- Nontraditional Sources for Supplies and Materials
5. Equipment Selection, Repair, and Studio Maintenance
- Building Your Own Equipment
- Choosing Equipment
- Repairing and Maintaining Equipment
6. Business Practices
- Establishing Yourself as a Business
- Business Types
- Professional Assistance
- Rental Contracts
- Insurance
- Establishing Relationships with Suppliers
- Utilities: Phone, Electric, Gas
- General Organizational Practices
- Banking Practices
- Credit Card Services
- Staff
7. Sales, Marketing, and Self-Promotion
- Defining Your Production/Identifying Your Market
- Types of Sales Outlets
- Shipping
- Selling Methods
- Pricing
- Promotional Tools
8. Teaching
- Does Teaching Fit Into Your Schedule?
- The Art of Teaching
- Teacher Training
- Teaching in Your Studio
- Organizing a School and Providing Services
- Teaching Outside Your Studio
9. The Fruits of Your Efforts
- Measuring Success
- Keeping Your Interest in Clay Alive
- Balancing the Act
Price $29.95
|